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Good Keyword Selection Techniques Boost Traffic and Search Engine Rankings

You’ve got a website up and going, but you’re wondering why you’re not getting significant numbers of visitors, nor ranking well on the search engines. One of the main points of reference in both cases is keyword selection. Here we take a look at some techniques you can use to determine which keywords will bring focused traffic to your site, as well as improving your position on the search engines.

You need to think from the point of view of the person searching. That person is going to enter two or three words most relevant to the information they’re trying to find. As an example case, we’ll use a website which sells gardening tools and garden products.

Here’s how the search engines index sites. The spiders ‘read’ the HTML portion of each of your pages and establish the relevancy of each page’s contents to a given search. The algorithms used are fairly intelligent, picking up on both terminology and related keyword phrases. For example, if one of your pages contains an article which describes how to plant bulbs and the various tools and techniques used in the process of planting bulbs, it’s likely that page will rank well.

In this case, good keyword selections might include ‘bulb planting tool’, ‘soil amendments’, ‘spring blooming bulbs’, ‘summer blooming bulbs’, ‘soil testing’, ‘bone meal’ and so on, with the main keyword phrase being ‘how to plant bulbs’. If you were the person searching for this information, the main keyword phrase would be the most logical starting point.

On the other hand, if you do a search on that keyword phrase and come up with millions of results, you’d want to refine and focus your keyword selection to a more specific, albeit narrower audience. Suppose the focus of the article is on planting cyclamen bulbs. The searcher is looking for information on planting a specific type of bulb and would be likely to include the name of that bulb in the search query. Thus, a keyword selection of ‘plant cyclamen bulbs’ as your main keyword phrase would have less competition in results and bring more visitors to your site who are more likely to buy. The related terms within the article would need to be relevant to the particular terminology, such as ‘winter blooming’ and perhaps named varieties. Other keyword selections for the article might include some of the gardening tools and fertilizers the cyclamen planter would need.

When working with keyword selection, you want to be careful to avoid what’s known as ‘keyword stuffing’, repeating the main keyword phrase over and over. Not only does the text no longer read naturally, but the search engines are wise to this tactic. Instead of improving your rankings, you may well be penalized, or not indexed at all!

It’s also best to optimize individual pages with ads and links which are relevant to the reader of that specific page. For example, alongside your article on planting cyclamen bulbs, you’d want to advertise tools, fertilizers and links to related articles on planting other types of bulbs or sites which sell cyclamen bulbs. Target your specific audience!

Keyword selection is important on every page of your site. Permeate your site with keywords and related terms that clearly defines the purpose of your website and stick with your subject area. Don’t be tempted to put up a banner ad for cell phones simply because you think everyone uses cell phones and a visitor might click through, bringing you a nice commission. This strategy only dilutes your relevancy in the search engines. However, a page of affiliate products, such as a select group of quality gardening books, will have the opposite effect and will probably make you some money, too.

Using good keyword selection techniques can do your business a world of good!

Excellent Web Marketing Tips That You Must Know

Beginners in affiliate marketing can be overwhelmed with the vast amount of information. A list of ideas and strategies for starting with affiliate promotion would be extremely beneficial. These tips in this article are designed to get your internet marketing venture off the ground.

Once you have brought in a good deal of money, contact the program you joined and ask them for more money. Most affiliate networks are happy to recognize good work.

Let your customers know up front that you participate in internet marketing. This will make your readers feel much more well-disposed toward your efforts. Making your visitors aware that you are using internet marketing will establish trust and loyalty. When people understand that your internet marketing venture has a purpose and a goal, it will decrease their wariness of the links on your site, increasing the likelihood that they will use the links as intended.

Many people in the web marketing world try to work to hard to become “superb” affiliates. They try to juggle too many balls and end up dropping them all. There is no ceiling to your success. It’s just a matter of finding the techniques that give you results.

Steer clear of shady affiliate companies. You should look for affiliate vendors who offer commissions of 20% or higher on their products. A good affiliate company will understand that you need a good pay so you continue doing business with them.

Carefully research any products that you are considering linking to before you actually do so. When it comes to affiliate links, it’s all about arrangement. Once you figure out the most efficient method of doing this, you will immediately see an increase in profits.

As this article has shown you, online marketing is a great way to build your business, and get more money for you. If you follow these tips, you are not going to be an affiliate newbie. You can truly be a veteran in the internet marketing industry.

Blogging Movement and Current Events

One of the most notable cases of news hitting a blog before appearing in other media took place in July 2005 when terrorism struck London.

Amazon ImageAs passengers were evacuated from a subway car near an explosion, one man took several photographs of the scene with his cellular phone, and within an hour these images were posted online. First-person accounts of the catastrophe began appearing on blogs soon after these photos appeared, and people all over the world learned about the events in London by reading the words and seeing the photos posted by bloggers.

Many bloggers and cultural commentators who are champions of the blogging movement feel that this growing trend of individuals who getting their news
from blogs is a good thing, because it makes the flow of information more democratic.

By decentralizing the control of news, blogs allow more voices to enter the
field of debate about important current events.

Creating A Plan To Increase Search Engine Ranking

Being a webmaster means that you have to know the latest about web marketing, article marketing, the good plug-ins and the latest software updates. It means going the distance and learning how search engines work and what affects ranking and search positions. You have to have a good plan on how to increase search engine ranking because if users cannot find you, they’ll never be able to go to your site. No matter how nice and informative it is.

Many years ago, you can increase website ranking easily. You can manipulate the results by submitting your site to link farms. Because these outgoing backlinks point to your site, you can easily be on Page 1, position 1 or 2. Well, those days are gone. As search engines like Google became aware of what webmasters do, they began changing their algorithms. In one fell swoop, some webmasters lost hundreds of their sites. There is one common denominator about these sites, they were never good. They were there for just the backlinks.

If you want your site to be competitive and relevant, as you find more ways to increase search engine ranking, keep in mind the user. Focus your site in giving them a good experience so they stay longer and click on your links. Traffic will come if you have a good site that’s mentioned in social media. It’s true, if you build it (especially if it’s a good site(, they will come!

Why Is Local Search Engine Optimization Important?

Imagine you have a pizza parlor that really makes great pizza. And imagine that in your location, there are 10 other pizza places where locals go. How will you promote yours to make it stand out? How will you drive foot traffic to your pizza parlor?

The answer is to make people know that you exist! Build a website that targets your local area and your target customer. Join local organizations that promote businesses in your area. Validate your location with search engines so that they know where you’re located. All these work is about local search engine optimization.

Ultimately, your website will reflect your brick and mortar establishment. So keep that in mind when designing your site. Make your site current and also make sure that your information is front and center on your website. Don’t make your customers go to another page for your address, phone number and direction. Give it to them as soon as they land on your home page. Local search engine optimization means you are coming up in local searches when a wider net is cast by customers. Search engines want up to date information, accurate, clear and concise. So make sure you give them what they want.

Blog Articles That Rock!

Have you ever wondered how to write an article or blog post that people will read?

There are a few really important things we can do to make an article or a WordPress post. This awesome educational article was written to help bloggers, and is at an online marketing site called Affiliate Marketers College. The site is about affiliate marketing for beginners. It goes through 10 ways to write an article properly.

Some of the things they mention is defining your audience, choosing a headline or title that matches and delivers what it promises, make it tantalizing so the reader wants to read on, being relevant and unique in the content, Use bullet points, subheadings, bolding, color and paragraphs to break up content………